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Basic Attention Token

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What Is Basic Attention Token?

Basic Attention Token is an Ethereum-based ad-exchange platform connecting publishers, advertisers, and users on the blockchain. BAT is the ERC-20 utility token used on the platform and it is integrated in the Brave web browser, letting users tip content creators with BAT – which can then be used to purchase ads through its Google-like advertising platform.

Both BAT and Brave Software were founded by Brendan Eich, the inventor of the JavaScript programming language and co-founder of Mozilla and Firefox. Eich insists they are separate projects, although VC firms like Peter Thiel’s Founder’s Fund, Propel Venture Partners, Pantera Capital and more invested over $7 million in both projects.

BAT gained plenty of attention in November 2018 when it was listed on both Coinbase and Circle. The BAT cryptocurrency is accepted by some major content publishers, including Vice, Barron’s, The Guardian, Washington Post, and Vimeo (as part of its deal with Dow Jones Media Group). It’s an early front-runner for content-based adoption.